Calgary-based · English + Chinese
Writing portfolio · English + Chinese
Who it’s for comes first.
It includes bilingual social copy, website writing and published LinkedIn articles. Each project explains its goal, audience and writing strategy.
Social copy · Website copy · Published articles
01 / 05
Selected work
Fourteen projects.
One clear point of view.
Strategy, writing and production for bilingual audiences, local communities and brand partners.
- 01Reach vs. TrustMeasurement↗
- 02Split or ShareBilingual strategy↗
- 03The Five QuestionsContent system↗
- 04T&T SupermarketBrand partnership↗
- 05Taste of AsiaEvent marketing↗
- 06Huawei PuraTripTravel storytelling↗
- 07Waterton Day TripBilingual video↗
- 08Portfolio SEO MigrationTechnical SEO↗
- 09Hanbo Korean NoodleShort-form video↗
- 10TeaDayReturning collaboration↗
- 11Yuniq Website + EmailCourse project↗
- 12Systems Thinking for MarketersOriginal writing↗
- 13Unicare Edible GardenCommunity event↗
- 14Vancouver Duty FreeRetail content↗
What I bring
One clear idea, carried across the work.
Strategy and original writing come first. Production and tools help bring the idea to life.
- 01Community & informational writing
- 02Bilingual content & localization
- 03Campaign & social strategy
- 04Photography & video production
About Hannah

Bilingual judgment, from strategy to the field.
I write, plan and produce marketing for English- and Chinese-speaking communities. Each audience needs the right message and the right starting point.
