35+ brand collaborations56K+ likes & savesEN + 中文 original writingCalgary local perspective

Fourteen projects.
One clear point of view.

Strategy, writing and production for bilingual audiences, local communities and brand partners.

  1. 01Reach vs. TrustMeasurement
  2. 02Split or ShareBilingual strategy
  3. 03The Five QuestionsContent system
  4. 04T&T SupermarketBrand partnership
  5. 05Taste of AsiaEvent marketing
  6. 06Huawei PuraTripTravel storytelling
  7. 07Waterton Day TripBilingual video
  8. 08Portfolio SEO MigrationTechnical SEO
  9. 09Hanbo Korean NoodleShort-form video
  10. 10TeaDayReturning collaboration
  11. 11Yuniq Website + EmailCourse project
  12. 12Systems Thinking for MarketersOriginal writing
  13. 13Unicare Edible GardenCommunity event
  14. 14Vancouver Duty FreeRetail content

One clear idea, carried across the work.

Strategy and original writing come first. Production and tools help bring the idea to life.

  1. 01Community & informational writing
  2. 02Bilingual content & localization
  3. 03Campaign & social strategy
  4. 04Photography & video production
Hannah Zhang speaking and presenting her artwork at an outdoor event

Bilingual judgment, from strategy to the field.

I write, plan and produce marketing for English- and Chinese-speaking communities. Each audience needs the right message and the right starting point.