Calgary-based · English + Chinese
Writing & Strategy · English + Chinese
Who it’s for comes first.
Content strategy, bilingual stories and website copy. Explore the decisions behind each project.
Social copy · Website copy · Published articles
Featured case
Yuniq
A whole marketing system for an agency that did not exist yet.
- From the name and logo to the website, SEO and follow-up email
- One month of content planned across five platforms
- Built end to end, by one person
Selected work
Six cases.
One clear range.
Major brand partnerships, an integrated community campaign, owned-channel strategy and a complete web-to-email system.
Strategy & Measurement
How I decide, and how I check.
Brand & Organization Campaigns
Work that real clients trusted me with.
About
Bilingual judgment,
from strategy to the field.
I write, plan and produce marketing for English- and Chinese-speaking communities. Each audience needs the right message and the right starting point.
Before moving to Calgary, I worked in brand marketing at Ninghe and corporate operations at EY Shanghai, collaborating in written English with teams across the US, Japan, France and China.
I work in both languages every day, not translating between them, but writing separately in each.