English editInstagram · TikTokPress play to watch
- 846 Instagram views
- 253 TikTok views
Taste of Asia × Invited Creator · Downtown Calgary, 2025–2026
Taste of AsiaMake it useful.Keep it human.
A bilingual festival story built from an organizer brief, vendor conversations and field photography—then edited natively for RedNote, Instagram and TikTok.
2Invited seasons
3Social platforms
60+Food vendors
2Languages
01 / The brief
Turn an event announcement
into a weekend plan.
I was invited to build awareness for Taste of Asia through original photography, short-form video and platform-native adaptations of the organizer's campaign materials.
Creative principle: make it feel like a Calgary summer recommendation—not a hard sell.
Creative challengeIf I didn't understand the food,
If I didn't understand the food,
I couldn't make anyone care.
Some dishes were unfamiliar to me: what made them distinctive, how difficult they were to prepare and what a first-time visitor should notice. I asked the organizer for context, then spoke directly with vendors and chefs on site. Research turned a list of stalls into useful, specific recommendations.
02 / The field edit
Six frames.
One clear reason to go.
Drag the image directly. Each frame shows how practical information became a visual reason to visit—without turning the story into a hard sell.
01 / 06 · SioMai Queen · Filipino street food
Read the menu before writing
Naming the ingredients and preparation made an unfamiliar dish easier to understand—and easier to save for later.
03 / Bilingual video
Same invitation.
Two audience entries.
I created dedicated English and Chinese edits so each audience could receive the event information naturally—not as an afterthought.
中文版本RedNote · Chinese audience点击播放
- 661 RedNote views
- 50 likes
- 25 saves
Platform performance continues to grow.
04 / On-site follow-up
The invitation became
a useful visual guide.
On-site photo story · RedNote · TikTok
The second post turned the visit into a useful visual guide.
I followed the invitation videos with an original photo story from the festival. Food discoveries, the dragon dance and the Calgary sunset gave audiences a more personal reason to save, share and visit.
1,272 RedNote views26 RedNote likes11 RedNote saves4 RedNote comments14 RedNote shares2,431 TikTok views19 TikTok likes2 TikTok saves8 TikTok shares
View the TikTok post ↗
05 / Systems thinking
I don't just photograph events.
I photograph the questions people ask.
This was my second year creating content for Taste of Asia in Calgary. When I'm shooting, I'm not only looking for what looks good. I'm thinking about what people want to know before deciding whether to go.
View the complete framework ↗What food is actually there?
Food in hand, vendor sign softly in the background. One frame shows what it is and where to find it.
Which stalls are worth the line?
Sometimes the queue says more than a caption ever could.
What does it cost?
Keep menu boards and prices in frame. People want to know before they walk up.
Is there anything besides eating?
Dragon dance, live music and the crowd watching show that the event is bigger than its food stalls.
Is it a nice place to spend time?
Sunset, tents, string lights and the last half-hour before dark make the atmosphere part of the product.
In my last post, I wrote about systems thinking. This is what it looks like in practice. The questions people ask stay mostly the same, so the framework can too.
A restaurant owner could use this exact five-shot framework at their own event, shoot everything on a phone and have useful, ready-to-post content that same night—even when I'm not there.
That's the part I care about most: not only creating stronger images, but building a system a client can actually repeat.06 / What it proved
A recommendation first.
A campaign post second.
The post-level performance is shown beside each deliverable above. Together, the work demonstrates that practical event information and original field storytelling can live in one coherent campaign.
Performance continues to grow across RedNote, Instagram and TikTok.
Saves and engagement suggest the content worked as a useful guide, not only a piece of event promotion.
The organizer invited me to support Taste of Asia in two consecutive years.
Future activations should add campaign links and consistent 7-day and 30-day snapshots across all three platforms.
Five questions. Five shots. One repeatable content system.
The goal is not just to take better photos; it is to build a framework the client can execute when Hannah is not in the room.
Read The Five Questions case study ↗
What I took forwardAsk better questions.
Ask better questions.
Then notice what others pass by.
Research made unfamiliar food useful. Observation made the campaign personal. The strongest frame was not always the loudest one—it was the detail that helped someone imagine being there.