Ongoing brand partnership · Food & retail
T&T Supermarket · Everyday Utility, Seasonal Relevance
An ongoing creator partnership translating seasonal launches, private-label products and everyday meal solutions into useful RedNote stories.
Long-term Creator Partner · Campaign Concept · On-site Shopping · Food Styling & Photography · Chinese Copywriting · Social Publishing
The story
This relationship extends beyond a single holiday campaign. I develop stories around both seasonal moments and everyday customer habits, moving between product discovery, practical meal ideas and lifestyle-led occasions.
Each piece begins with a real shopping or eating need, then connects the relevant products to a setting the audience can immediately imagine in their own life.
Chapter 01
Lunar New Year
An exclusive Spring Festival creator collaboration, with campaign product costs reimbursed to support a real purchase, tasting and styling process.
Rather than listing products, I built a complete New Year table and showed how ready-made dishes could still deliver occasion, abundance and visual impact for families celebrating in Canada.
Chapter 02
Private-label favourites
A repeat-purchase story focused on T&T's own-brand quick meals, pantry products and practical shortcuts for everyday cooking.
Chapter 03
T&T Kitchen summer picnic
A lifestyle-led story moved prepared foods out of the supermarket and into a relaxed Stanley Park picnic, showing how convenience could still feel visually considered and enjoyable.
Selected frames
A closer look
Experience notes
- Ongoing collaboration across seasonal and everyday campaigns
- Content grounded in real shopping, tasting and styling
- Platform-native RedNote storytelling for Chinese-speaking audiences