Launch coverage → invited anniversary story
TeaDay · From Opening Day to Year One
A launch-period TikTok feature became a returning collaboration one year later, this time supporting TeaDay's first anniversary on RedNote.
Creator · Short-form Video · Invited Anniversary Story · On-site Coverage · Bilingual Social Copy
The story
The first video introduced the newly opened TeaDay as a Calgary bubble-tea destination through an approachable English-language TikTok, combining the shop atmosphere, drinks and early-store experience.
One year later, TeaDay invited me back for a RedNote anniversary story designed around its limited-edition gifts, celebration offers and in-store experience.
Chapter 01
Launch-period story
A friendly shop introduction built around atmosphere, drinks and the discovery of a new local destination.
Chapter 02
One-year anniversary
The anniversary story balanced useful event details with colourful product frames. TeaDay's salt-and-pepper chicken, pink mojito and collectible merchandise gave the carousel both appetite appeal and a clear reason to visit.
Launch-period TikTok
The first visit
An English-language short-form introduction to a newly opened Calgary bubble-tea destination.
Selected frames
A closer look
Experience notes
- TeaDay invited the 2026 anniversary RedNote story
- A platform shift from English TikTok to Chinese RedNote expanded the story