Retail campaign · Holiday shopping

Vancouver Airport Duty Free · The Holiday Carry-On Edit

A 10-frame RedNote guide turned a dense Black Friday-to-Christmas retail offer into an easy, saveable gift plan for Chinese-speaking travellers.

Role

Creator · Field Research · Photography · Chinese Copywriting · Retail Education

A practical gift guide designed for travellers making their final stop before departure.

The story

Airport retail can overwhelm travellers with brands, discounts and time-sensitive offers. I reorganized the experience around real shopping decisions: what to bring home, which offers were worth noticing and how to redeem the available Alipay benefit.

The carousel moved from Canadian gifts and chocolates to skincare, fragrance and limited-edition sets, combining visual proof with practical instructions. The result felt less like an advertisement and more like a useful pre-flight checklist.

Performance

Measured response

3,369views

118likes

65saves

18shares

4comments

Selected frames

A closer look

La Mer travel set promotion at Vancouver Airport Duty Free — Clear offer-led frames helped travellers compare high-value sets quickly.

Penhaligon's holiday display at Vancouver Airport Duty Free

Penhaligon's limited-edition fragrance collection

Alipay coupon screen for Vancouver Airport Duty Free — The post explained how to find and redeem the airport benefit.

Alipay entry screen showing the Duty Free coupon

Measured response

A closer look

Have a story worth noticing?Let’s make it useful — then memorable.

Have a story worth noticing?
Let’s make it useful — then memorable.